Tutorial · Content planning · 5 steps
Turn customer questions into content
Build a useful content set from the questions customers already ask.
You will need
- A public website or current business materials
- A clear business goal
- The people who approve customer-facing work
Collect the questions
Use the business information you already have, then keep the next action clear and reviewable.
Step 1 work preview
Group them by customer need
Use the business information you already have, then keep the next action clear and reviewable.
Step 2 work preview
Choose one useful answer
Use the business information you already have, then keep the next action clear and reviewable.
Step 3 work preview
Adapt it to the channels you use
Use the business information you already have, then keep the next action clear and reviewable.
Step 4 work preview
Review the message
Use the business information you already have, then keep the next action clear and reviewable.
Step 5 work preview
COMPLETION
You should now have a clearer next action.
Keep the useful work, review the message, and choose the next step that fits the business.