Tutorial · Review · 5 steps
Review marketing before it goes out
A simple review pass for message, audience, brand, and next action.
- A public website or current business materials
- A clear business goal
- The people who approve customer-facing work
Check the business message
Use the business information you already have, then keep the next action clear and reviewable.
Check the customer fit
Use the business information you already have, then keep the next action clear and reviewable.
Check the proof
Use the business information you already have, then keep the next action clear and reviewable.
Check the format
Use the business information you already have, then keep the next action clear and reviewable.
Approve or revise
Use the business information you already have, then keep the next action clear and reviewable.
COMPLETION
You should now have a clearer next action.
Keep the useful work, review the message, and choose the next step that fits the business.