Tutorial · Getting started · 5 steps
From website to first content plan
A practical walkthrough for moving from what your business already has to a dated, reviewable plan.
You will need
- A public website or current business materials
- A clear business goal
- The people who approve customer-facing work
Start with the business and the goal
Use the business information you already have, then keep the next action clear and reviewable.
Step 1 work preview
Find the opportunities worth pursuing
Use the business information you already have, then keep the next action clear and reviewable.
Step 2 work preview
Choose the message and campaign
Use the business information you already have, then keep the next action clear and reviewable.
Step 3 work preview
Create the work
Use the business information you already have, then keep the next action clear and reviewable.
Step 4 work preview
Review before it goes out
Use the business information you already have, then keep the next action clear and reviewable.
Step 5 work preview
COMPLETION
You should now have a clearer next action.
Keep the useful work, review the message, and choose the next step that fits the business.